About Us

What we do

At SimplyCook we want to get Britain cooking! Despite our nation’s love of food, recipe programs and celebrity chefs most of us only have 6 meals or less in our repertoire. We aim to change that by making cooking a simple and hassle free process so you can expand your repertoire with ease!

We want to achieve 3 things:
We love flavour – we want your dinners to taste amazing.
We want to save you money – our short shopping lists mean you don’t have to spend on 20 ingredients to cook a tasty new recipe and our meals work out between £2 and £6 per person in total.
Ultimate convenience – you can use our kits when you want, cooking takes around 20mins, and the items you have to add are easily accessible.

SimplyCook boxes contains 4 easy to follow recipes and 4 ingredient kits. Each kit is designed to provide perfect taste containing ingredient blends devised by professional chefs.

Who we are

SimplyCook.com was first envisaged by its Founder Oli Ashness. While living and working in London, his busy lifestyle left little time to create great food for himself and his friends. Determined to eat a high quality, healthy meal in the evenings, he realised how time consuming and expensive it was to try new recipes & put good food on the table. A few months later he started work on solving this problem. The result was the launch of SimplyCook.com. 

Our chef Anisa devises all our amazing recipes and ingredient kits with a team of professional chefs and shares Oli’s vision to make cooking more accessible. 

James, who manages most of the operations now and dips his toes in marketing aspects too, can often be found eating 6 of Anisa's meals in one day! He used to get up at 5am to smoke his own meat!